PlenaryBrand and product, v1

Run the room.

Plenary turns a conference into one live system: the main-stage deck, the room answering on their phones, the stand team capturing every conversation, and a growth plan in every inbox that night. Tell the agent what you want and the deck updates itself.

The name

Plenary is the main-stage session that everyone attends. It is the moment a conference is built around, and the word every event team already uses. It sounds like a serious B2B product, it is not a made-up startup word, and it says exactly where the product lives: on the main stage, in front of the whole room.

The tagline is Run the room. It is what an organiser wants to feel at 2pm on the day, and what the product actually does: one operator, every screen, every phone.

The mark

A P whose bowl is a broadcast ring. The live dot sits where a speaker stands; the two waves are the room answering back. It works at favicon size, on a lanyard, and as a stage watermark.

Plenary lockup

Lockup on light

Plenary lockup reversed

Lockup on dark

Plenary mark

Mark

Plenary app icon

App icon

Clear spaceKeep the height of the live dot clear on every side of the lockup.
Minimum sizeLockup 96px wide on screen. Below that, use the mark alone.
White labelOn a client's event, Plenary steps back: the client's logo leads, and Plenary appears once, small, as "Run on Plenary".

Colour

Ink#111214
Stage#2A2D33
Signal#FF5B2E
Glow#FFB199
Paper#F5F2EC

Signal is the on-air light. It marks what is live: the poll on phones, the leading answer, the next click. Everything else is Ink, Stage and Paper. On a client's event, Signal is swapped for the client's accent and the system holds.

Type

Helvetica Neue
Bold for headlines, tight and large.

Regular for everything else. No display fonts, no serif headlines. It reads from the back of a stadium and on a phone in a dark room, and it looks like a real business rather than a template.

On stage

What a live poll slide looks like in the Plenary system. On a client's event the same slide carries their colours and logo.

What is the biggest partnership challenge you are facing this year?

Activating partners38%
Measuring partner revenue24%
Co-selling with sales17%
Recruiting partners12%
QR code

Scan to answer

On phones now. 86 answers.

Voice

Say what happens"The question is on every phone." Not "seamless audience engagement".
Short on stageA slide carries one idea. The words live in the presenter's notes.
Calm under pressureThe operator view speaks like a good stage manager: what is live, what is next, what needs a click.

The product

Everything built and proven at Accelerate 2026, packaged so any conference can run it.

The deckOne live deck for the whole day, with operator, audience and presenter views, music cues, video and builds. Runs online, offline, and as a Google Slides fallback.
The roomQR polls on every phone: single choice, choose all, top three, ratings and comments. Results draw on the main screen as people answer.
The standA capture app that recognises each attendee by email and records what they run, what they want and the next step.
The follow-upA personal growth plan for every attendee who took part, sent that evening, and a wrap-up page of everything the room said.
The briefPrivate pages for the AV team, the stand team and the speakers, generated from the same source.

The agent

Organisers talk to Plenary instead of editing slides. The agent owns the deck's source, makes the change, shows a preview, and publishes when the organiser says so. Every change is versioned and can be undone.

Swap David Fastuca for Mark Samlal from Deel on the sales panel, and make Ricky the moderator.
Done on slide 45. Ricky now leads as moderator, Mark replaces David with his Deel logo and LinkedIn QR. I also updated Shuba's intro note to match. Preview ready. Publish?
Add a poll before the afternoon break: how many partners do you actively manage?
Added after slide 94 with four options and a QR. It goes on phones when the slide is shown and clears at the break. Preview ready. Publish?
What it can changeSlides, speakers, sessions and times, polls, notes and cues, the run sheet, and the brand (logo, colours, sponsors).
What it will not doPublish without a yes, touch live poll answers, or change anything during a session without the operator's say-so.
How it is builtEach event is a structured source (sessions, slides, polls, people) that renders the deck. The agent edits the source through a small set of tools, a preview renders it, and publish deploys it. Runs on Cloudflare with the event's data in its own database.

Before we build the agent

Who owns PlenaryA CrewAmp product, a HockeyStick product, or its own company. This decides the GitHub org, the Cloudflare account and whose name is on contracts.
Whose AI account pays for the agentPer event on the client's own Anthropic account, or bundled in the price on ours.
First customerHockeyStick for Accelerate 2027 is the obvious pilot. A second event in the next three months would prove the white label.